I think we can all agree that dehydrated skin is not anyone’s #SkinGoals. For us conscious consumers, we know that keyword in marketing that will grab our attention for almost any skincare product on any shelf: HYDRATING! Yes, please! Give me all the hydrating serums, elixirs, and cleansers that you’ve got! We will put in real effort and spend a pretty penny on the best topical hydrators on the market. But, if we’re being honest, we don’t always put as much effort or emphasis on our internal hydration, which typically doesn’t cost much or anything at all.

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